Vanity Metrics
"We grew your followers 40%!" But none of them buy. Engagement that doesn't convert is just a popularity contest. Your CFO doesn't pay you in likes.
Social Media · Brand-Building That Drives Pipeline
Stop posting into the void.
Stop posting into the void.
Start building a brand that sells.
Strategic social media management on Instagram, TikTok, LinkedIn, and Facebook — content that builds brand authority and feeds real pipeline. Not vanity follower counts. Not random posting. Engineered to support your growth system.
- 4Platforms
- 12+Posts/Month
- +220%Avg Engagement Lift
- 30Day Guarantee
The Problem
Most social media is theater.
Most social media is theater.
We make it commerce.
It's easy to fill a content calendar. It's hard to fill it with content that builds brand equity AND drives qualified pipeline. Most agencies pick one (engagement) and ignore the other (revenue).
Generic Content
"Motivational Monday" quotes, stock-photo carousels, generic tips that sound like every other agency. Zero brand voice. Forgettable. Useless.
Wrong Platform Mix
B2B agency posting selfies on TikTok. B2C brand posting white papers on LinkedIn. Spending energy where the buyer isn't. Right channel matters more than channel count.
No System
Social ran as a silo. No connection to paid ads, no feed into SEO, no integration with AI Agent. Content lives and dies in one post. Zero compounding effect.
What's Included
4 social media pillars.
4 social media pillars.
Working as one system.
Social that drives revenue isn't one thing — it's a coordinated system across content, community, paid amplification, and analytics.
Content Strategy & Production
Brand voice document. Monthly content calendars. Pillar topics aligned to buyer journey. Original written, photo, and video content (no stock). Carousel design, Reels editing, LinkedIn long-form, TikTok hooks. Posted on-brand, on-time, every time.
Community Management
Daily monitoring of comments, DMs, mentions. Brand-voice responses within hours. Trend-jacking when relevant. Community building through real engagement. Escalation to AI Agent or sales team when buyer-intent signals appear.
Paid Amplification
Best-performing organic content boosted with strategic paid spend. Audience retargeting from social engagement. Lookalike audiences from converters. Direct-response social ads when validated. Social as both top of funnel AND retargeting layer.
Analytics & Attribution
Native platform analytics + UTM tracking + GA4 attribution. Track from content view to website visit to booked call. Monthly reports tied to pipeline contribution, not vanity metrics. Continuous content optimization based on what actually converts.
The Process
21-day brand foundation.
21-day brand foundation.
Then we publish, optimize, scale.
Social media is a long game, but the first 30 days set the trajectory. Here's exactly how we attack it.
01
Foundation & Strategy
Days 1–14
- Brand voice document + content pillars
- Audience research per platform
- Competitor content audit
- Platform mix recommendation (where to play, where to skip)
- 30-day content calendar
02
Production & Launch
Days 15–21
- First batch of content produced (12-16 pieces)
- Profile optimization (bios, links, pinned content)
- Posting cadence locked in
- Community management workflows set up
- UTM tracking + GA4 attribution configured
03
Optimize & Scale
Days 22+ onwards
- Weekly performance reviews
- Content optimization based on engagement + conversion data
- Paid amplification on winning organic posts
- Audience and platform expansion when justified
- Monthly reports tied to pipeline contribution
Every Single Month
What you actually get
What you actually get
(not just posts).
Strategy
- Monthly strategy call with your dedicated social lead
- Updated content calendar based on performance data
- Trend monitoring + reactive opportunities
Content Production
- 12-16 original posts per month per platform
- Mix of carousels, reels, short-form video, long-form (LinkedIn)
- Custom graphics + design (no stock photos)
- Caption writing optimized for engagement + conversion
Community & Engagement
- Daily monitoring (DMs, comments, mentions)
- Brand-voice responses within hours
- Lead qualification + handoff to sales/AI Agent
Reporting
- Live dashboard with engagement + attribution metrics
- Monthly executive summary tied to pipeline
- Quarterly strategic review with platform recommendations
Real Results
Real businesses.
Real businesses.
Real numbers.
Real revenue.
+220%
Engagement Rate
B2B SaaS that was posting to crickets. New content pillars + brand voice rewrite. Organic engagement 2.2× in 4 months, with 18% of demos now coming from LinkedIn.
+240%
Booked Calls
Multi-location service business. Instagram + TikTok stack feeding AI Agent. Booked calls 3.4× in 9 months, with 31% directly attributed to social-first touchpoints.
+330%
Brand Searches
Local service business. Social content drove brand awareness, which drove direct branded searches (zero ad cost). "Brand name + service" searches up 4.3× in 6 months.
The Honest Comparison
Social Media vs Paid Ads.
Social Media vs Paid Ads.
Why you need both (and why one doesn't replace the other).
Social and paid aren't substitutes — they play different positions. Here's the honest tradeoff.
| Social Media (organic) | Paid Ads | |
|---|---|---|
| Time to first results | 60-90 days | Days |
| Builds brand equity | ✓ Heavily | ✕ Minimally |
| Predictable lead volume | Variable | ✓ Highly predictable |
| Stops when you stop posting | ✓ Slowly — content lives on | ✕ Immediately |
| Attribution clarity | Moderate | ✓ High |
| Best used for | Brand authority, trust, top of funnel | Fast conversion, retargeting, scaling |
★ The smartest move: social builds the brand awareness that makes your paid ads cheaper. Paid retargets the people who engaged with your social. The AI Agent converts both. They're a system, not a contest.
Investment
Social Media is part of
Social Media is part of
the complete system.
Social media works best when it feeds paid ads, supports SEO, and integrates with your AI Agent. That's why we package it within the integrated growth plans.
Foundation
$1,997/mo
Social foundations + 1 additional channel. For brands ready to invest in long-term authority.
- ✓ 1-2 platforms managed
- ✓ 1 additional channel
- ✓ Monthly strategy + reporting
★ Most chosen
Growth
$4,997/mo
Full social (3-4 platforms) + SEO + Paid Ads + AI Booking Agent. The sweet spot for integrated brand-to-revenue.
- ✓ 3-4 platforms managed
- ✓ Paid amplification included
- ✓ 24/7 AI Booking Agent included
Domination
$9,997/mo
All platforms + influencer outreach + dedicated brand strategist. For brands ready to own their category.
- ✓ All platforms + UGC
- ✓ Influencer / creator outreach
- ✓ Dedicated brand strategist
Need Social Standalone?
Book Social Strategy Call →
Only want social management without the rest? We get it.
Standalone social media management is available for businesses with specific needs (often companies who already have paid + SEO covered elsewhere). Book a strategy call — we'll diagnose your situation and quote a custom plan only if it makes sense for your stage.
★ Not sure which plan fits? Start with our $497 Growth Audit — 100% credited back when you partner with us.
Questions Buyers Ask
The honest answers
The honest answers
about social media.
How fast will I see ROI from social media?
Honest answer: social is a 6-12 month commitment. Engagement improvements show in 60 days, but real revenue attribution typically takes 6 months. Why? Social builds brand equity, which feeds every other channel (paid is cheaper, SEO ranks faster, conversion rates lift). That compounds over time. If you need leads in 30 days, start with paid ads.
Which platforms should my business be on?
Depends entirely on where your buyers spend time. B2B: LinkedIn primary, X secondary. B2C consumer: Instagram + TikTok primary, Facebook for older demos. Local service: Instagram + Facebook + Google Business Profile. E-commerce: Instagram + TikTok + Pinterest. Better to dominate 2 platforms than be mediocre on 5.
Do you produce the content or do I have to?
We produce everything: writing, graphic design, photo, basic video editing, carousels. For high-production video (Reels/TikToks with on-camera talent), we'd ideally collaborate with you for shoots — either remote (you send raw clips, we edit) or on-location (Growth plan and up). Either way, you're not stuck doing it yourself.
How do you measure success?
We track pipeline contribution, not vanity metrics. Engagement + reach are inputs (we monitor them, but they don't validate the program). What matters: brand searches up, direct traffic up, qualified leads attributed to social-first touchpoints, sales pipeline mentioning social. We show you the full attribution path, monthly.
What if my industry is "boring" — can we still grow on social?
The "boring industry" thing is usually agency-speak for "we don't know how to position you". Every industry has stories: customers, behind-the-scenes, expert content, contrarian takes, before/after. We've built social presences for B2B accounting, industrial supply, legal, even commercial real estate. Boring is a positioning problem, not a content problem.
Can I run social ads through your team too?
Yes — social organic and social paid are tightly integrated in our system. The Growth plan includes paid amplification on winning organic posts. The Paid Ads service handles full ad campaigns (Google + Meta + LinkedIn). Together they're stronger: paid validates messaging, organic compounds, and you get to test before scaling.
What's the 30-day performance guarantee?
If your social content doesn't show measurable improvements in engagement rate, reach, or community growth within 30 days of going live, we refund 100% of your monthly subscription. All the work we did stays yours: brand voice, content calendar, produced content, profile optimization.
Risk Reversal
The 30-Day
The 30-Day
Performance Guarantee.
If your social media management doesn't show measurable improvements in engagement rate, reach, or community growth within 30 days of going live — we refund 100% of your monthly subscription. All the work we did stays yours: brand voice document, content calendar, produced content, profile optimization.
FAST WINS
Try Risk-Free for 30 Days
Engagement improvements typically show within 14-21 days of consistent posting. You'll know quickly if this is working.
Your Next Move
Stop posting hoping
Stop posting hoping
and start posting knowing.
Book a 30-minute strategy call. We'll audit your current social presence (or your brand if you're not yet posting), identify the 3 highest-leverage moves for the next 30 days, and show you exactly where social fits in your growth system.
- ★ 30-day performance guarantee
- ★ $497 audit credited back when you partner with us
- ★ Original content · Brand-first · Pipeline-driven